Arts & Letters Creative Co. challenged my team to get inside the minds of jam eaters and create a comms plan that was jam-packed with ways to create Smuckers: The Summer of Jelly.
Integrated Marketing Campaign
How can you attract affluent gym-goers to one of the most luxurious gyms in the world? (Eucalyptus towels, yes please!) By positioning an Equinox workout as the excuse you may need to live lavishly.
Advocating for yourself at the doctor's office is difficult and daunting, especially for women and BIPOC communities. We created an app for patients that is a reliable resource to teach them about their rights and to connect them to a community of users with the same health issue.