A Brand Strategist, Explorer, Culture Maven and Social Justice Advocate.
Work
Smuckers
Communications Plan
Arts & Letters Creative Co. challenged my team to get inside the minds of jam eaters and create a comms plan that was jam-packed with ways to create Smuckers: The Summer of Jelly.
Equinox
Integrated Marketing Campaign
How can you attract affluent gym-goers to one of the most luxurious gyms in the world? (Eucalyptus towels, yes please!) By positioning an Equinox workout as the excuse you may need to live lavishly.
+voca
UX Strategy
Advocating for yourself at the doctor's office is difficult and daunting, especially for women and BIPOC communities. We created an app for patients that is a reliable resource to teach them about their rights and to connect them to a community of users with the same health issue.