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Communications Plan

Arts & Letters Creative Co. challenged my team to get inside the minds of jam eaters and create a comms plan that was jam-packed with ways to create Smuckers: The Summer of Jelly.


Integrated Marketing Campaign

How can you attract affluent gym-goers to one of the most luxurious gyms in the world? (Eucalyptus towels, yes please!) By positioning an Equinox workout as the excuse you may need to live lavishly.

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UX Strategy

Advocating for yourself at the doctor's office is difficult and daunting, especially for women and BIPOC communities. We created an app for patients that is a reliable resource to teach them about their rights and to connect them to a community of users with the same health issue. 

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